THE LONDON MINT OFFICE WINS A BRONZE STEVIE® AWARD IN 2016 INTERNATIONAL BUSINESS AWARDS
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With most of the nation’s medal winning attention being focused on the Olympics at the moment, The London Mint Office are delighted to have found out that we have won our own ‘gong’ - a Bronze Stevie® Award in the 13th Annual International Business Awards.
This is the culmination of a huge year-long campaign which ran during 2014-2015 as part of the commemorations for the 200thAnniversary of the Battle of Waterloo. You may remember that a fantastic selection of commemorative medals and coins were issued to mark the anniversary, many of which were produced by Worcestershire Medal Service, medallist of Her Majesty Queen Elizabeth II. The proceeds from the sale rose over £200,000 in much-need charitable funds for Waterloo 200, the government-backed organisation that was tasked with building awareness of this major historic milestone through educational programmes and events.
The official Waterloo 200 product range included the Pistrucci medal, a legendary medal in numismatic circles’ which was created for the first time, despite having been designed by renowned engraver, Bernadetto Pistrucci , almost 200 years ago. Ambassadors representing the Allied Forces at The Battle attended a VIP event at Apsley House in London, home to the Duke of Wellington, where they were each presented with the Pistrucci medal on behalf of their countries.
500,000 free bronze Waterloo Campaign Medals were also released to the UK public, giving people the chance to own their own piece of history – the Waterloo Campaign Medal holds much historical significance as it was the first time in British history that a medal was issued by the British Government to all soldiers present in a battle, regardless of rank. Prior to this, medals presented to participants in battle maintained a sense of the army hierarchy in the metal used – gold for generals and senior officers, silver-gilt for field officers and general staff, silver for captains and subalterns, bronze for native commissioned and European non-commissioned officers, and tin for privates.
In addition, The London Mint Office created our own piece of history by creating and installing the Waterloo Memorial at Waterloo Station in central London on behalf of Waterloo 200. It was the first UK war memorial to honour all of the Allied forces who fought at the Battle of Waterloo. As a fitting centrepiece, the Memorial featured a giant replica of the reverse of the Waterloo Campaign medal, depicting Nike, the Greek Goddess of Victory and cast in solid bronze to a diameter of 65cm.
We are enormously proud that our campaign has now received such prestigious international recognition as it was a major undertaking, with success coming from the tremendous support of our partners and incredibly hard work of all our staff. This is especially true when we understand that there were more than 3,800 entries to the Awards from more than 40 nations and territories.
However, even more exciting than the Award was the incredible support we had from our customers who collected the Waterloo commemorative products. Without you, the campaign would not have been possible – so a particularly big thank you goes out to all our loyal collectors who bought our Waterloo 200 commemorative products.