Poster: Make do and mend!

Published in association with the National Archives

Make do and Mend

Be the first to rate!


Iconic WWII home front public information poster from the Ministry of Information's 'Make Do And Mend' campaign.

  • Type: Single
  • Availability: Medium
Price: £ 7.99

The rationing period during World War II is often described as a difficult time and yet also remembered nostalgically as a time of unity and great sacrifice. In fact, many of its rules and guidelines could still be applied today. Make Do and Mend focuses on clothes rationing, which was introduced in June 1940.

With the nation's industrial output concentrated on the war effort, basic clothes were in short supply and high fashion was an unknown commodity. Adults were issued as little as 36 coupons a year to spend on clothes. But a man's suit could cost 22 coupons, a coat 16 and a lady's dress 11, so the need to recycle and be inventive with other materials became more and more necessary. The poster encourages the British public to 'make do and mend' rather than buying new clothes. 

Price: £ 7.99