- Category: News
Leading UK coin specialist The London Mint Office has won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.
Specifically, the Award was given to The London Mint Office for its Waterloo 200 Campaign which was created and implemented with PR agency Loudmouth PR, and in partnership with the charitable organisation Waterloo 200 and Worcestershire Medal Service, medallists to Her Majesty the Queen.
The International Business Awards are the world’s premier business awards programme. All individuals and organisations worldwide – public and private, for-profit and non-profit, large and small - are eligible to submit nominations. The 2016 IBAs received entries from more than 60 nations and territories.
A record total of more than 3,800 nominations from organisations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.
About the Waterloo 200 Campaign: With its focus on bringing history to life through commemorative coins and medals, The London Mint Office created a series of exciting collectable products around the 200th Anniversary of the Battle of Waterloo (June 2015). These were produced by Worcestershire Medal Service and were sold on behalf of Waterloo 200, with profits going to fund its educational programmes and commemorative events around the anniversary. To promote the Waterloo coins and medals, Loudmouth PR devised an ambitious year-long PR campaign which consisted of four significant steps:
1. A major VIP event at Apsley House, home of the Duke of Wellington in London, to launch the legendary Pistrucci medal which was produced for the first time, despite having been designed almost 200 years ago.
2. A media relations campaign offering 500,000 free Waterloo Campaign Medal replicas to the UK public.
3. Installation of a Waterloo Memorial at Waterloo Station in London, unveiled by the Duke of Wellington before the world’s media
4. Press presentation of a cheque for over £200,000 to Waterloo 200 in front of the new Waterloo Memorial.
Overall the campaign achieved 240 pieces of coverage including news stories on BBC News, ITV News, Sky, London Live and the BBC Politics Show. The news stories and also photos of the Waterloo Memorial event featured prominently in the national and international press including The Daily Telegraph, The Times, The Daily Mail, The Observer and The Wall Street Journal.
James Deeny, CEO at The London Mint Office, said, “The campaign was successful thanks to tremendous support from our partners and incredibly hard work by many people from PR, design, marketing, sales and customer service, not only in the UK, but across many of the markets in which we operate. It gave a significant boost to the business, not only in heightened awareness and credibility, but also translating into many new and satisfied customers.”
Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated in the judging process from May through early August. In response to the Waterloo 200 Campaign entry, the judges commented, “Bravo! Very impressive results were derived from a very thought through and comprehensive campaign.”
This is the second time that The London Mint Office has won a Stevie, having also been awarded a Bronze Award for PR in 2012 for its 1933 Double Eagle tour.
The awards will be presented to winners at a gala awards banquet at the Rome Cavalieri Waldorf Astoria Hotel in Rome, Italy on 21 October. Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.